Partnerships
Work with the newsroom, not around it.
Commercial work is labelled. It does not change what a story says, and it does not buy a place in a ranking.
Research
Commissioned market notes for an owner, a brand or an investor. The brief, the sources and the limits of the data are agreed before work starts.
Awards
Category partnership on a published programme. Judging criteria stay with the newsroom and are printed with the edition.
The Briefing
A presence in the weekly letter read by general managers, owners and developers. The letter stays useful. Advertising is labelled.