Shilla Monogram Hanoi Westlake opens on 23 October 2026 with 319 rooms and suites, The Shilla’s first hotel in Vietnam’s capital. For Hanoi owners and GMs it is a new upper-upscale competitor for corporate, diplomatic and event demand in the West Lake and Starlake area, five weeks after LÈGACY Hanoi opened nearby.
The Shilla announced the date on 2 October. The hotel is at 6 Hoang Minh Thao Street, Xuan Dinh Ward, in the Starlake urban area, and is the fourth Shilla Monogram after Da Nang (2020), Gangneung in South Korea and Xi’an in China. The hotel says it is close to Hanoi’s diplomatic area, embassies and international offices, and about 25 minutes from Noi Bai International Airport.
Key facts
- Hotel: Shilla Monogram Hanoi Westlake, upper-upscale, 319 rooms and suites
- Opens: 23 October 2026, first guests
- Address: 6 Hoang Minh Thao Street, Xuan Dinh Ward, Hanoi (Starlake, West Lake area)
- Operator: The Shilla Hotels & Resorts, under a management contract, according to Chosun Ilbo. The owner has not been named
- Events: 700 sqm Grand Ballroom for up to 620 guests, plus meeting rooms, a pre-function area and a patio
- Food and drink: five venues: Dining M, Pastry M, JINJI (Korean barbecue), HASUNGO (Chinese) and Bar M
- Rooftop: Monogram Lounge, an outdoor infinity pool and Bar M on the 35th floor
- Brand footprint: fourth Shilla Monogram worldwide and second in Vietnam, after Shilla Monogram Danang
The hotel at a glance
| Item | Detail |
|---|---|
| Rooms and suites | 319 |
| Positioning | Upper-upscale, per The Shilla. Hotel Shilla calls it five-star, per Chosun Ilbo |
| Largest event space | Grand Ballroom, 700 sqm, up to 620 guests |
| Restaurants and bars | 5 |
| Leisure | Outdoor infinity pool, indoor pool, fitness and wellness |
| Airport | Noi Bai International, about 25 minutes, per the hotel |
| Contract | Management contract, per Chosun Ilbo |
Why The Shilla is coming to Hanoi
Chosun Ilbo, a secondary source, reported that Hotel Shilla runs the hotel under a management contract, with the owner keeping the building. It is the group’s third overseas opening of 2026, after Shilla Monogram Xi’an in February and Shilla Stay Yancheng in April. The paper said the asset-light model lets Hotel Shilla grow with less upfront investment and depend less on its duty-free business.
The Shilla already knows Vietnam. Shilla Monogram Danang opened in 2020 and was named Asia’s Leading Lifestyle Resort at the World Travel Awards 2026.
Hanoi’s upscale pipeline
Shilla Monogram is one of six upscale or luxury projects we track in Hanoi.
| Project | Brand or operator | Keys | Location | Status |
|---|---|---|---|---|
| Shilla Monogram Hanoi Westlake | The Shilla | 319 | Starlake, West Lake area | Opens 23 Oct 2026 |
| LÈGACY Hanoi – A Fusion Original | Fusion | 218 (85 rooms, 133 serviced apartments) | Ngoc Ha ward, near West Lake | Opened 16 Sep 2026 |
| Wink Hanoi Westlake | Unscripted by Hyatt | 406 (287 rooms, 119 residences) | 18 Thuy Khue, Tay Ho | Topped out April 2026, due 2027 |
| Avani+ Hanoi | Minor Hotels | 310 | Bach Mai ward, Hinode City | Signed Sep 2026, due 2028 |
| Co Loa Marriott Hotel | Marriott, with Masterise | 494 | Next to the National Exhibition and Convention Center | Under construction, no date given |
| Waldorf Astoria Hanoi | Hilton | 187 | Conversion of Hilton Hanoi Opera | No confirmed date |
Takeaway: only Shilla Monogram and LÈGACY, 537 keys between them, open in 2026. The other four, about 1,400 keys, have no firm date or open from 2027.
What it means for Hanoi owners and operators
1. West Lake gets two new upscale hotels in five weeks
LÈGACY Hanoi opened on 16 September and Shilla Monogram follows on 23 October. Hotels around West Lake and Tay Ho should expect new competition for corporate rates, long stays and weekend leisure from the fourth quarter. Wink Hanoi Westlake adds another 406 keys on Thuy Khue in 2027.
2. A new mid-sized event venue in west Hanoi
The 620-guest Grand Ballroom suits corporate meetings, weddings and embassy events. It is far smaller than the 3,000 sqm of function space planned at Co Loa Marriott, which serves exhibition traffic further out of town. Our view: Shilla’s ballroom competes most directly with the existing hotel ballrooms in Tay Ho and Ba Dinh.
3. Korean F&B is part of the proposition
JINJI, a Korean barbecue restaurant with private dining rooms, sits alongside a Chinese restaurant and an all-day venue under a Korean operator. Our view: owners of business hotels that rely on Korean corporate and group accounts should watch whether Shilla wins them. Neither The Shilla nor Chosun Ilbo gave target segments or rates.
4. Management contracts keep the capital with local owners
Hotel Shilla is growing abroad without owning the buildings. For Vietnamese owners, that adds a Korean operator to the list of companies willing to run upscale city hotels under contract.
FAQ
When does Shilla Monogram Hanoi open?
Shilla Monogram Hanoi Westlake welcomes its first guests on 23 October 2026, according to The Shilla.
How many rooms does Shilla Monogram Hanoi have?
319 rooms and suites.
Where is Shilla Monogram Hanoi?
At 6 Hoang Minh Thao Street, Xuan Dinh Ward, in the Starlake area near West Lake. Noi Bai airport is about 25 minutes away, according to the hotel.
Who owns Shilla Monogram Hanoi?
The owner has not been named. Chosun Ilbo reported that Hotel Shilla operates the hotel under a management contract and does not own the building.
Is Shilla Monogram Hanoi a five-star hotel?
The Shilla describes it as upper-upscale. Hotel Shilla calls it five-star, according to Chosun Ilbo. It did not appear in the VNAT rating records we checked at the end of September.
What else is opening in Hanoi?
LÈGACY Hanoi opened in September. Wink Hanoi Westlake is due in 2027 and Avani+ Hanoi in 2028. Co Loa Marriott and Waldorf Astoria Hanoi have no confirmed dates. Our October openings roundup covers the rest of Vietnam, and the Waldorf Astoria Hanoi GM role is open now.
