Vietnam hotel openings, October 2026: the north leads. Between 15 September and 23 October, five hotels with 1,336 keys open and three new management agreements add 613 more, and 77% of the 1,949 keys are in Hanoi and Quang Ninh. For owners and operators in the north, that is a sudden jump in upscale competition. For developers, it shows operators signing outside Phu Quoc and Ho Chi Minh City.
This is our first monthly roundup. It covers openings and signings announced from 15 September to 4 October 2026, plus openings already dated for October. Each figure comes from the company or the local report linked in the tables.
Key facts
- Openings: 5 hotels, 1,336 keys, from 15 September to 23 October 2026
- Signings: 3 new management agreements with key counts, 613 keys, due 2027–28 or undated
- Biggest opening: Centara Hotel & Residences Van Don, 481 rooms, 1 October
- Next opening: Shilla Monogram Hanoi Westlake, 319 rooms, 23 October
- By region: Hanoi 847 keys and Quang Ninh 651, together 77% of the total
- New to Vietnam: TUI SUNEO, with TUI SUNEO Da Nang
- Framework deal: Sun Group and Marriott agreed on four brands for Ruby Beach in Phu Quoc on 23 September, with no key count yet
Openings
| Hotel | City | Keys | Opened or opens | Operator | Owner |
|---|---|---|---|---|---|
| TUI SUNEO Da Nang | Da Nang | 148 | 15 Sep 2026 | TUI Hotels & Resorts | TTC Land |
| LÈGACY Hanoi – A Fusion Original | Hanoi | 218 (85 rooms, 133 serviced apartments) | 16 Sep 2026, grand opening | Fusion | Not disclosed |
| Tra Co Long Beach Hotel & Resort | Mong Cai, Quang Ninh | 170 | 19 Sep 2026, after a soft opening in August | Not stated | Trung Chinh JSC |
| Centara Hotel & Residences Van Don | Van Don, Quang Ninh | 481 | 1 Oct 2026 | Centara | Everland Group JSC |
| Shilla Monogram Hanoi Westlake | Hanoi | 319 | 23 Oct 2026 | The Shilla | Not disclosed |
Signings
| Project | City | Keys | Signed | Due | Operator | Owner |
|---|---|---|---|---|---|---|
| Avani+ Hanoi | Hanoi | 310 | Announced 17 Sep 2026 | 2028 | Minor Hotels | Trading Construction Works Organization |
| lyf Nha Trang | Nha Trang | 198 | 17 Sep 2026 | Not given | Ascott | KDI Group |
| Fusion Resort Tuyen Lam Lake Da Lat | Da Lat | 105 (90 rooms, 15 villas) | 29 Sep 2026 | Q2 2027 | Fusion | Han Spaces |
| Ruby Beach framework | Phu Quoc | Not given | 23 Sep 2026 | Not given | Marriott (four brands) | Sun Group |
Takeaway: openings outweigh signings this month, 1,336 keys to 613, and the two biggest openings are both in the north.
Takeaway: Hanoi and Quang Ninh account for 1,498 of the 1,949 keys, or 77%.
Hanoi: three projects in a month
Hanoi has two upscale openings near West Lake, LÈGACY in September and Shilla Monogram in October, and Minor Hotels’ first Hanoi deal, Avani+ Hanoi in Hinode City, due in 2028. Wink Hanoi Westlake, Co Loa Marriott and Waldorf Astoria Hanoi are further back in the pipeline; our Shilla Monogram story compares all six. Hilton is hiring a general manager for Waldorf Astoria Hanoi.
Quang Ninh: 651 keys in a fortnight
Tra Co Long Beach opened in Mong Cai on 19 September and Centara opened in Van Don on 1 October. In Van Don, only about 18% of first-half visitors stayed overnight, by our calculation from local figures, so the Centara Van Don story asks where the demand comes from. Meliá is also recruiting a cluster general manager for its Vinpearl hotels in northern Vietnam.
The rest of the pipeline
Phu Quoc and Ho Chi Minh City are missing from this month’s openings and new signings, but not from the pipeline. Sun Group’s framework with Marriott names four brands for Ruby Beach ahead of APEC 2027, and Ascott’s nine Vietnam deals, announced in July, put 1,400 units in Phu Quoc from 2028.
What it means for owners, developers and operators
1. Northern upscale supply is arriving now, not in 2028
Four of the five openings, with 1,188 keys, are in the north, and all four open between 16 September and 23 October. Hotels in Hanoi and Quang Ninh face new upscale competition from the fourth quarter of 2026, not from the 2028 pipeline.
2. Operators are signing in second-tier markets
The three signings are in Hanoi, Nha Trang and Da Lat, and two of them are in leisure destinations. Our view: owners outside the big three gateways have more operator choice than a year ago, including Vietnamese groups such as Fusion.
3. Mixed formats are standard
LÈGACY counts 133 serviced apartments among its 218 units, and every Centara room has a kitchenette. Owners should compare competitor supply by format, not only by key count.
4. Openings mean hiring
Five openings in six weeks need pre-opening and operating teams. Our hotel jobs in Vietnam listings track current senior roles, including in Hanoi and northern Vietnam.
FAQ
Which hotels open in Vietnam in October 2026?
Centara Hotel & Residences Van Don opened on 1 October with 481 rooms. Shilla Monogram Hanoi Westlake opens on 23 October with 319 rooms.
How many new hotels opened in Vietnam in September 2026?
We count three from 15 September: TUI SUNEO Da Nang (148 rooms), LÈGACY Hanoi (218 units) and Tra Co Long Beach in Mong Cai (170 rooms). This roundup does not cover 1–14 September.
Which brands are new to Vietnam?
TUI SUNEO. TUI SUNEO Da Nang is the brand’s first hotel in Vietnam, according to TTC Land. Avani+ Hanoi will be Minor Hotels’ first hotel in Hanoi, and Shilla Monogram Hanoi Westlake is The Shilla’s first in the capital.
How many hotels are there in Vietnam?
Vietnam had 3,408 star-rated hotels with 229,082 rooms at the end of 2024, according to the tourism ministry. See how many hotels are in Vietnam for the breakdown by star rating and brand.
Why isn’t Phu Quoc in this month’s list?
No Phu Quoc hotel opened or signed with a key count in the period. Sun Group’s Ruby Beach framework with Marriott is listed, but it has no key count yet.
